Dierks Bentley and Brantley Gilbert have teamed up with brightly-coloured beverage Mountain Dew to help the company tap into its southern roots. The sugary-sweet carbonated citrus drink was actually invented in Tennessee back in 1940 and is continuing it’s country history by sponsoring tours and launching a video series called Concrete Country.
Dierks said; “I’m fired up about the tour this summer and happy to have Mountain Dew and the DEW Nation joining us out on the road. DEW is a brand that encourages individuality and doing things your own way, and that’s something I can definitely identify with and get behind.”
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