Historic Single in Honour of 50th Annual CMA Awards is a Reimagination of Country Classics by Three Former Entertainer of the Year Winners
Video, Available September 20, Features 30 CMA Award-Winning Acts
In celebration of The 50th Annual CMA Awards, CMA has created the biggest video in Country Music history. Titled “Forever Country”, the single and accompanying music video features 30 CMA Award-winning acts. “Forever Country” was produced by CMA Board member Shane McAnally and the video was directed by Grammy Award-winning director Joseph Kahn.
The music video is set to an intricate medley of John Denver’s “Take Me Home, Country Roads”, Willie Nelson’s “On the Road Again” and Dolly Parton’s “I Will Always Love You” – all former CMA Entertainers of the Year.
The full length music video makes its worldwide premiere on Tuesday, September 20, during Dancing With The Stars.
Before the song was released, fans were buzzing across social media platforms trying to guess what the “Forever Country” project might be as the 30 acts featured in the video were posting mysterious teasers tagged with #ForeverCountry and driving fans to the website ForeverCountry50.com.
“‘Forever Country’ is a moving tribute to Country Music, Country Music fans, and the artists who have built this format into what it is today,” said Sarah Trahern, CMA Chief Executive Officer. “This music video is the product of the CMA Board of Directors who came together in support of this project as a celebration of the 50th Anniversary of the CMA Awards, a statement on the heritage and future of the Country Music industry, and a reflection of this year’s Awards theme – ‘Then. Now. Forever Country.’”
“The 50th Annual CMA Awards” will be hosted by Brad Paisley and Carrie Underwood and broadcast live from the Bridgestone Arena in Nashville, Wednesday, November 2 (8:00-11:00 PM/ET).
